Engineering Business Publications

This series of engineering business continuing education courses cover the details of creating, implementating, and maintaining an Engineering Marketing Plan. These continuing education courses are specifically prepared for engineering companies and meet the State Licensure Boards continuing educations requirements for online pdh courses.

Depending on your Professional Development Hours (PDH) needs, the complete continuing education course can be studied by purchasing each module separately or in its entirety. The total continuing education course is worth 8 PDH. In either case you will be able to download pdf files containing the study guide and presentation. After studying the files you can return to the website to take the quiz as many times as needed. Once passing the quiz with a score of 80% or higher, a Certificate of Completion will be immediately available to you to download and print. A copy of the Certificate will always be available to you at the site.

In Part 1 of the continuing education course the various sections of the Engineering Marketing Plan are discussed. The continuing education course also provides the reader with 10 Key Marketing Strategies. You will learn topics like:

• What is an Engineering Market Plan
• What are the 10 most Important Marketing Strategies

If you are still waiting for the phone to ring, then you need to start doing something different. Following the strategies described in Part 1of the continuing education course, will immediately get results. If your potential clients don't know you are out there, they will not call you.

2 PDH for $49.00

In Part 2 of the continuing education course the reader is introduced to the Engineering Unique Sellling Proposition (USP). What sits your company apart from the competition? USP is not some canned slogan found on the internet. This continuing education course also discusses what are the strategies for professional appearance. Not everyone has to wear a suite and tie, but at the same time not everyone can wear blue jeans and T-shirt.

You will learn topics like:

• How to create a Unique Selling Proposition
• Does Appearance matter? Are you a Professional or not?

If you want to stand out from the competition, then you have to act differently. Following the strategies described in Part 2, will assist you in creating a unique characteristic about your firm that your potential clients want. Your potential clients want the best engineers to represent their projects.

1 PDH for $24.50

In Part 3 of the continuing eduation course 4 Phases of Marketing are discussed:

• Creating Leads
• Follow-Up
• Making Presentations
• Closing

If you want to beat the competition, then you need to do a better job at marketing your services. You will learn what marketing strategies that best fit each of the phases. Use Part 3 to first identify which of the four phases you are having the most trouble, pick one or two marketing strategies that best fit your style, and then implement the strategies. Soon your marketing campaigns will show real results.

3 PDH for $73.50

In Part 4 of the continuing education course the Marketing Plan is discussed. The course covers the following tasks:

• Writing the Marketing Plan
• Implementating the Marketing Plan
• Measuring the Results of the Marketing Plan

If you want to change the marketing efforts of the your firm, you need a plan, and everyone in the firm must be on-board with that plan. This continuing education course covers how to create the plan based on previous results and the needs of the firm, and how to measure the results of the marketing campaign and, if necessary, update the plan to improve the results. Not every strategy works in every situation, but marketing without a plan is simply a shot in the dark. You may get some good results, but more often than not you want.

2 PDH for $49.00

This is the entire course (Parts 1, 2, 3, and 4) in one package.

Ordering the entire course will save you money.

After passing the short quiz after each course you will be issued a course certificate. The four certificates together are worth 8 PDH.

$196.00

Save $30.00 !

Description:

The survival of any company depends on its ability to market its services and products to the public. Unfortunately, most of the marketing books and seminars do not address the unique strategies neccessary for an engineering firm. Unlike retail businesses, door hangars, newspaper inserts, and sales events do not work for a professional service business like engineering. These continuing education courses discuss the various marketing strategies that get results for your business. These strategies and techniques are specifically tailored for engineering.

Author:

Joe Alvin Haun, PE, MSE

Learning Objective:

Once finishing the continuing education courses, the reader will have new strategies on how to market their engineering services. Specifically, the reader will have targeted marketing applications for each of the four main stages of marketing; Filling the Pipeline, Follow-up, Presentations, and Closing.

Confirmation Notes

Testing

Once in the Testing Center and registered on the site, you will be able to sign-up for each continuing education course. The payment for each course is made through PayPal. Once you have completed your payment, PayPal will email you a confirmation message, and you will immediately be able to enter the course testing page were the course files, tests, and certificates are available. You will not be able to view the certificates until you have passed the tests (quiz) with a score of 80% or higher.

You will be able to take all of your continuing education course tests at our Testing Center. The Testing Center will require you to register as a student so that you can return to the Testing Center as often as you need to retake the course tests or to sign-in for new courses. The Testing Center also stores all of course Certificates for licensing proposes. Once you have registered onto the site, you will be able to immediately download and review the course material. Once you have completed payement for the course, you can take the test. Upon passing the test with a score of 80% or higher the course Certificate of Completion will be availabe for you to download.

Now $166.00

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